BUSCH x BIG BUCK HUNTER

A PARTNERShIP/LIMITED RUN OF BUSCH BIG BUCK HUNTER HUNTInG PERMITs, with all proceeds going to the National Forest Foundation

When your hear hunting, you don’t exactly think tree hugger…but in fact, hunting helps our forests and wildlife BIG TIME- 60% of state wildlife conservation funds come directly from hunting permits proceeds. But as hunting went down nationwide, that meant bad news for conservation. 

So we decided to partner outdoor advocate Busch Beer with another dive bar staple, Big Buck Hunter, and created the “Busch Big Buck Hunter Hunting Permit”, with all proceeds going to the National Forest Foundation. Drinkers could swipe the permit at any Big Buck Hunter machine to unlock an exclusive level and a chance to win a Busch branded Buck Hunter arcade game console of their own. 

 
 
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WE ALSO CREATED AN AR MOBILE GAME

To unlock the game, Busch fans scanned QR codes on limited-edition packs.And every time they did, we donated to the National Forest Foundation and entered them for a chance to win their own Big Buck Hunter console. 

 
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And SPREAD THE WORD ON SOCIAL TO RAISE MORE MONEY

 

Geo-targeted IG posts for the first day of hunting season in different key markets

Encouraging fans to help the great outdoors by getting our Big Buck Hunter hunting permit

Fans who unlocked the mobile game were also entered for a chance to win their own console

Every time a fan shared their score, we donated even more money to the NFF

The game was such a hit, we brought it back during covid

 
 
 

The Campaign was so successful, it won Busch an internal award at ABI.