THE STICKER

11 states have officially banned gender inclusive bathrooms. Ironically, they continue to use them, without even noticing: 

THE PORTAPOTTY

To draw attention to this hypocrisy, we created a guerrilla campaign that placed stickers designed as bathroom signs within portapotties. These stickers emphasized that gender neutral bathrooms aren't new. And they aren't taboo. In fact, you're in one and you probably didn't even notice. Why feel uncomfortable in gender neutral bathrooms when you've been comfortably using them for years? Additionally, our stickers included the hashtag #itsnothingnew, encouraging people to share this message across their social media channels. And our microsite allowed people to print our stickers to post throughout portapotties, single-stall restrooms, and other gender neutral bathrooms within their area.