McDonald’s x 2022 fifa World Cup

When McDonald’s sponsored the 2022 Men’s World Cup, ACDs Dan Kenneally and Macie Soler-Sala managed to answer the not so simple ask ~ to find an insight that resonated with billions of soccer football fans around the world ~ with a simple question and unifying truth:

win or lose, rain or shine, there’s one thing we ask each other after every game in every language