THE OG SHOP

For Valentines day, Ricardo Franco and Angelo Mia from TBWA created a Pop-Up shop showcasing a line of gifts that called attention to abusive e relationships that sometimes lie hidden under the guise of love. The goal was to start conversations that would help people reflect on their own relationships and to ultimately promote a healthier way to love. 

HOW I JOINED TO KEEP IT GOING

The Valentine's Day pop-up shop was such a success, we decided to give people everywhere, and in particular student groups across college campuses, the opportunity to recreate the experience. By creating printable birthday cards and accessories, available for download through the One Love site, we provided the year-round chance for anyone to engage in the experience and spread the message of what it means to #lovebetter.

Each of the gifts championed a message that communicated a common unhealthy behavior as reminder of what is acceptable and unacceptable when it comes to an expression of love.

BEER LABELS