PROBLEM

In the Senate, 53 out of 100 members are climate change deniers; making the upcoming congressional elections of the upmost importance for our environment. We need to raise awareness and encourage those who care about the future of our planet to act now by registering and getting out to vote.

SOLUTION

So, we created a candidate that is all but too familiar with the effects of climate change- Earth.

Earth is a humanized penguin that is created in CGI that is running as a candidate in 2018’s midterm elections. Using data gathered from media reports, statements, interviews and books, we’ve created the ultimate spokesperson for our planet. With the personality, charisma, unique ‘aquatic’ appearance, and backing of Al Gore and the Climate Reality Project, Earth is sure to grab the attention of eligible voters everywhere.

CAMPAIGN ANNOUNCEMENT

SOCIA